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November 16th, 2009 by Malle Vallik
Launch of Carina Press
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I’m delighted to say that it was only one week ago today that Harlequin Enterprises Ltd. announced the launch of Carina Press. Please go to www.carinapress.com to learn about what we’re acquiring, to the blog to meet some of the key players behind Carina Press and to the FAQs and guideline submissions to find out what we’re publishing!

I really do want to stress how excited we are about the potential of Carina Press. There are already a lot of submissions in our editdorial inbox and many from quite original genres!

I’ll quote briefly from our press release that announced the launch of the new digital publishing house.

Carina Press is a digital-only publishing house whose eBooks will be sold direct to consumers through the Carina Press Web site and numerous third-party Web sites. Carina Press will publish a wide range of women’s fiction—from romance to erotica, science fiction to mystery, family sagas to choose your own adventures, horror to thriller and more, including every conceivable subgenre of these categories.

“As a digital-only publisher Carina Press is a natural extension to our business; it builds on our digital strength and leadership position. We expect to discover new authors and unique voices that may not be able to find homes in traditional publishing houses,” said Donna Hayes, CEO and Publisher of Harlequin Enterprises. “It definitely gives us greater flexibility in the type of editorial we can accept from authors and offer to readers. As well, we hope to reach a new group of readers with niche editorial.”

Angela James has joined our team as Executive Editor. We plan to launch our first titles in summer 2010.

So, now I’m curious. Clearly we believe that digital will be a key part of the future of publishing. What do readers of this blog feel about that? Do you find new authors in digital you don’t find in print?

Related posts:

  1. To DRM or not to DRM…is there a question?
  2. Stepping Stones
  3. The Digital Revolution, Goal One, Author Education
  4. So, Yeah, I Started a Publishing Company

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Malle Vallik is the Director of Digital Content & Interactivity for Harlequin Enterprises Ltd. She loves books and has had a varied publishing career in editorial, sales and online content and community. Malle is responsible for eBooks, downloadable audio and mobile content along with expanding and strengthening Harlequin’s relationships with its readers. Romance is her favorite genre and she has published 7 novels, most for Harlequin Temptation under the name Molly Liholm.



8 Responses to “Launch of Carina Press”


  1. 1
    JZ says:

    I’ve had an e-reader for about 6 months now, and I love it. I still buy a ton of non e-books, but I’m more willing to try new authors, new genres, etc on the e-reader because the cost is usually lower, less risk of buying and not enjoying, and they can be more of a spur of the moment purchase based of a blog or a review from somewhere. I don’t see that changing for me in the near future. I love to buy books, I love my digital reader, and I use them both daily. I’m excited for summer 2010 and to see the new authors and new books that will be offered on Carina!

  2. 2
    Chris says:

    Oh yes. Since getting my Astak EZReader in late April, my reading has changed dramatically. I’m buying a lot more books, because the authors I’ve discovered aren’t available in my library system.

  3. 3
    Ali says:

    Since I started reading ebooks I’m always finding new authors that weren’t in print but may later on be published by an NY Pub.

  4. 4
    PatriciaW says:

    Digital is growing and yes, it will eventually be big.

    What makes this announcement exciting is the combination of the editorial with the digital publishing. I think a lot of readers, and maybe even authors, haven’t trusted digital publishers to provide the same level of quality, right or wrong. This removes that fear from the equation.

  5. 5
    Malle Vallik says:

    Thanks, PatriciaW!

  6. 6
    Joely says:

    I read so much more now that I have my iPhone. It’s way easier than lugging a book into the car, standing in line at Wal-Mart, waiting for the kids to get out of school. I always have my phone, so a book is just a few seconds away. My only complaint would be that I hope the ordering process is streamlined over the coming years, with possibly a standard format. I get so confused about which reader needs which format (e.g. can I read the book via Stanza or not). I’ve read a lot of new to me authors, especially via anthologies. Shorter stories are especially nice to keep handy for when I don’t have a lot of time to invest.

  7. 7
    Jordan says:

    I tend to find authors via paperback, then search their names to see if they have a ‘backlist’ in ebook format. When they do, it’s very exciting.

  8. 8
    AnnMarie says:

    I’ve always been a reader. But since getting my Kindle last Spring, my book buying has gone up exponentially! The books cost less and I can buy them at 11pm while wearing my PJs. Great for those nights when you can’t sleep but just finished the last book in the house.
    I’m lookin gofrward to more new authors and genres. I hope you’ll make them available on Kindle.